Get your data AI ready.
Scan, score and clean the spreadsheets and systems your business runs on, so AI tools give you answers you can trust. Your score and report are free with any ETA account.
AI is only as good as the data you give it
Messy data, confident answers
Duplicate customers, three date formats and "N/A" in a money column don't stop an AI tool. They just make its answers wrong.
Know what's sensitive
Groundwork flags emails, phone numbers and ID numbers before your data goes anywhere near an AI tool, and masks what shouldn't.
Data people and AI understand
Clear column names and a plain-language data dictionary mean a new hire, a consultant or a chatbot reads your data the same way you do.
From messy export to AI ready in four steps
1. Bring your data
Upload a CSV or Excel file, or with Pro connect Google Sheets, HubSpot, Airtable or QuickBooks.
2. Get your score
A 0 to 100 readiness score across completeness, consistency, duplicates, structure, documentation and privacy, with every problem listed.
3. Clean it in clicks
Tick the fixes you want: merge duplicates, standardize dates, phones and states, fix spellings, split names. Your original is never changed.
4. Put it to work
Export clean CSV, Excel or JSON Lines with a data dictionary, or send it straight to an ETA Switchboard knowledge base.
A real Groundwork report for a small customer list
Six rows from a made-up service business: a repeated customer, mixed date and phone formats, a placeholder and an empty column.
Nearly ready to AI ready
- Completeness
- 24 of 25
- Consistency
- 15 of 25
- Uniqueness
- 10 of 15
- Structure
- 12 of 15
- Documentation
- 4 of 10
- Privacy
- 10 of 10
What Groundwork found
- Fix first1 row is an exact copy of another row.
- Fix soon1 record has the same Email as an earlier record.
- Fix soon"Column8" doesn't say what the column holds.
- Fix soonEmail is written 2 different ways.
- Fix soonPhone is written 3 different ways.
- Fix soonState is written 2 different ways.
- Fix soonState has 1 value spelled more than one way (like "ohio" and "Ohio").
13 fixes, one click
Trim extra spaces everywhere. Turn placeholders like N/A into blanks. Remove 1 empty column. Remove exact duplicate rows. Merge records with the same Email. Capitalize Customer name consistently.
Your score is free. Cleanup comes with your membership.
Groundwork itself comes with your ETA account. AI review is optional: use your own AI account, or add ETA managed AI.
Free ETA account
Free
- Upload CSV and Excel files
- AI readiness score and full report
- Downloadable report (Word or PDF)
- Up to 3 datasets, 10,000 rows each
Explorer and Student
Included
- Everything free, plus one-click cleanup
- Export clean CSV, Excel or JSON Lines
- Data dictionary you can edit and download
- Send clean data to an ETA Switchboard knowledge base
- Up to 25 datasets, 100,000 rows each
Pro and up
Included
- Everything in Explorer
- Connect Google Sheets, HubSpot, Airtable and QuickBooks
- Scheduled re-scans with your cleanup re-applied
- A notice when a score drops
- Up to 100 datasets, 200,000 rows each
AI review: your key, or ETA managed AI
An AI review writes a plain-language description for every column, suggests clearer names, catches values that mean the same thing, and lists what your data is ready to power. It only ever sees column names, counts and masked examples, never your rows.
- Your own AI account: use any key you keep in ETA Switchboard (Claude, ChatGPT, Gemini, OpenRouter and more). You pay your provider; ETA adds nothing.
- ETA managed AI: no key needed, $29 a month or $290 a year, up to 250,000 rows reviewed a month. Cancel anytime.
Rather have someone clean it for you?
Tell us what your data needs to do. ETA scopes the work and quotes it, either with our own team or with a vetted provider from the ETA Marketplace. Share your Groundwork report with the request and the quote comes back faster.
Works with the rest of ETA
- Plan what comes next with ETA IntelliLaunch: data is one of its readiness areas.
- Answer questions from your clean data with an ETA Switchboard knowledge base.
- Learn the basics in ETA's AI courses.
Good to know
What files can I upload?
CSV and Excel (.xlsx) files. Groundwork reads the first sheet of a workbook. Files can be up to 25 MB once opened; big CSV files are compressed in your browser before they upload.
Does ETA see my data?
No. Your files are stored privately in your account and deleted after 30 days. ETA staff see counts, never your files, column names or values.
What does the AI see?
Only column names, types, counts and a few masked examples (j***@e***.com, ***-***-0142). Never whole rows, and never anything unless you start a review.
Will it change my original file?
Never. Fixes are applied to a copy, and you can change your choices and run the cleanup again anytime.
Which systems can I connect?
With ETA Pro and up: Google Sheets (shared by link), HubSpot (a private app token), Airtable (a personal access token) and QuickBooks Online (Intuit sign-in, customers, vendors and items only). Scheduled re-scans re-apply your cleanup and tell you if the score drops.
How is ETA managed AI billed?
$29 a month or $290 a year, separate from your membership, with up to 250,000 rows reviewed a month. Cancel or change your card anytime from Groundwork.
See how AI ready your data is
Free with any ETA account. Upload a spreadsheet and get your score in under a minute.